Deemocracy is a group of strongly committed Melbourne Football Club Members who have been striving for a more open, fair and transparent Board election process.

That objective has largely been achieved as a result of the Federal Court case decision handed down on Thursday, 22 August 2024, Lawrence v Melbourne Football Club Ltd (2024) FCA 945.

Deemocracy’s focus now is to give effect to meaningful change at the MFC beginning with an immediate independent review of the Club.

We have written to all voting members in that regard.

Another MFC Board election will occur later this year, with at least two positions to be filled. We invite you to register your email below with us to keep informed and receive our updates.

Deemocracy was founded in July 2022 by Peter Lawrence, a long-standing Member of the Melbourne Football Club, a Foundation Legend (Gold Status) and a Member of Club 11 - a group of individuals who contributed to the upgrade to Gosch’s Paddock, the Club’s city-based training ground. Peter was the only non-incumbent candidate to nominate for election to the Melbourne Football Club Board in January 2021, the first Member vote for the Board in over 15 years.

Peter is supported by the Deemocracy Committee* and a team of external advisers, including a legal team, to assist in their goal for the Melbourne Football Club to be the best organisation it can be off the field.

*The members of the Deemocracy Committee are not revealed here as Peter does not wish them to be subject to any unfavourable treatment. In late November 2022, Peter was advised by the Club officially that as a result of the Deemocracy campaign, his donations to the Club will no longer be accepted and he is ineligible to renew his Platinum (MFC) and Gold (MFCW) player sponsorships.